JUNIPER GROVE

To celebrate spring and highlight the floral notes in Juniper Grove Gin, cocktail recipe cards were printed on wildflower seed paper that could be planted after use to create a flower garden in an effort of using more sustainable packaging.

The marketing theme was “Spring Showers Bring Juniper Grove and Flowers”, so I used their brand illustrations to create a new version of the Juniper Grove monogram to go with the theme. I also made a pattern with them for the backside, where the center of one flower had a QR code that linked to a video of the cocktail being made to engage further with consumers.

Besides the recipe cards, I also designed the cards for the seed bombs for growing bee-friendly flowers for pollination.