PRODUCTIVE INDUCTIONS

Productive Inductions specializes in making language picture cards for adults with autism using Relational Frame Theory. 

During the research phase of this project, I learned that materials for individuals with autism are designed with children in mind using bright primary colors, regardless if it’s for an older target audience. To elevate the user experience, the color palette and brand identity for Productive Inductions uses a more sophisticated theme to to not only appeal to adults with autism, but also to help them feel seen.

The concept behind the interrobang logo was to represent the cyclical process of how asking questions leads to the excitement of finding answers, and how those answers generate even more intelligent follow-up questions, furthering intellectual growth of an individual.